THE NINE LIVES OF CHRISTMAS Ratings News

Hallmark Channel announced that THE NINE LIVES OF CHRISTMAS (now available on DVD at Walmart and Sam's Club) has become the channel's highest-rated and most-watched original movie of 2014 to-date with 3.4 million total viewers. Read the relevant parts from the release below:

COUNTDOWN TO CHRISTMAS CONTINUES TO SKYROCKET, WITH TWO LATEST ORIGINAL HOLIDAY PREMIERES MAKING HALLMARK CHANNEL THE MOST-WATCHED CABLE NETWORK OF THE WEEKEND AMONG WOMEN 25-54 AND #2 AMONG TOTAL VIEWERS

Saturday, November 8 Premiere of The Nine Lives of Christmas Averaged 3.4 million total viewers and reached 4.9 unduplicated viewers;

On the heels of last week’s triumphant Countdown to Christmas kickoff, Hallmark Channel continues to win the hearts of viewers, with the world premieres of The Nine Lives of Christmas on November 8 and A Cookie Cutter Christmas on November 9 propelling Hallmark Channel to be the most watched cable network of the weekend among women 25-54 and #2 among total viewers.

The two debuts also elevated Hallmark Channel to become the #1-rated network on Saturday, November 8 and Sunday, November 9 among households and W25-54, as well as the top rated network of the entire week among W25-54. In addition, the week of November 3 – 9, 2014 marks the network’s most watched week of the year to-date among HH and W25-54 in Total Day and Primetime.

The Saturday, November 8 world premiere of The Nine Lives of Christmas averaged 3.4 million total viewers, 4.9 unduplicated viewers, and a 3.1 household rating, to become the highest-rated and mostwatched Hallmark Channel original movie of 2104 to-date among total viewers and households. In its Saturday 8-10pm time period, the film was the highest rated cable program among HH (3.1 rtg.), W18-49 (1.1 rtg.), W25-54 (1.6), A25-54 (1.1); and total viewers (1.6). The Nine Lives of Christmas also out-delivered all other cable programs in the time period among households (2,644,000); W18-49 (494,000); W25-54 (688,000); and total viewer (3,356,000) impressions.